"My dream is to turn the whole house of Lagerfeld into this kind of mass business, because I am at the peak of luxury with Chanel and Fendi. Being at both ends of the market is the height of luxury.”
Despite his intentions to work on an affordable range, Lagerfeld has teamed up with luxury label Hogan lately. His goal is a “unique collaboration with a special project for the Spring Summer 2011 collection”.
Hogan is pleased to be working with the iconic designer. He said:
"Karl Lagerfeld has built a universe where every line is controlled and every detail has meaning. From this Cartesian spirit has arisen a hyper-modern and structured style at the top of its form. A look and an attitude transcribed through graphic codes that have become emblematic signatures.”